Health is for Everybody — The Goal is to Care for Every Body.

UPMC Pinnacle is a long-time client of Martin Communications, having had a long and close working partnership. UPMC Pinnacle was often very collaborative and trusted the design team at Martin Communications - this made them a very receptive and communicative client to work with.

The biggest challenge faced with the UPMC Pinnacle brand was the transition from Pinnacle Health to UPMC Pinnacle when the University of Pittsburgh Medical College purchased the system to expand. Slowly integrating UPMC brand standards to an already trusted healthcare system in the area could occasionally be confusing as new standards were rolled out.

Read the Transplant Newsletter