Home is What You Make It. Let Us Help You Build It.

Builders Surplus of Louisville, Kentucky needed a guide to bring their home improvement brand to the next level and to distinguish it from the other, similar but individually owned franchise locations.

A proposed logo was used in the style guide - the original logo is in use with all current marketing materials and web presence.

The adoption and the implementation of consistent and polished branding along with an engaging and educational marketing strategy helped to bring in more customers and position Builders Surplus as a helpful member of the community to turn to for any and all of your DIY or professional home renovation projects.

Read the Brand Guide!